Marketing Against The Grain How To Build & Monetize A Personal Brand In 2024 ft. Ryan Alford
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Jan 9, 2024 Ryan Alford, host of the Radcast Podcast and personal branding expert, dives into the pivotal role of personal branding in today's marketing world. He emphasizes the need for authenticity as organic traffic declines due to AI. The conversation covers the power of storytelling and how it enhances engagement, while also addressing the challenges many face when sharing their unique narratives. Alford also shares insights on using podcasts strategically to boost personal brands, urging marketers to be bold and consistent in their efforts.
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Humanity in Marketing
- Consumers are now more aware of marketing and crave authenticity.
- Personal branding offers this human connection, especially in a digital world.
Personal Brand for Business
- Build a personal brand to boost your companies.
- A strong personal brand creates leverage and broader opportunities.
Ryan Alford's Journey
- Ryan Alford invested in his personal brand, podcast, and agency simultaneously.
- This disciplined approach, despite slow initial returns, fueled significant, compounding growth in all three areas.
