AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min snip
These 5 Strategies Made Us $10m+ Each
Noah Kagan Presents
Marketing Motion Framework and Prioritization
The marketing motion framework emphasizes the importance of identifying a gateway candy product that can attract customers to the business, like Tidy Cal for AppSumo. This approach involves getting customers in, then monetizing them, and finally turning them into referrals. Prioritizing what to build in a business can be guided by three categories: determining if there is a genuine demand for the product, assessing if the product has viral or word-of-mouth potential, and evaluating if there are high-cost alternatives without a lock-in. At AppSumo, a structured framework is used for decision-making, moving away from building products based solely on pressure and instead focusing on strategic prioritization.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode