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Noah Kagan Presents
These 5 Strategies Made Us $10m+ Each
Mar 14, 2024
Learn how AppSumo achieved over $100 million by using strategies like prefluencers, AppSumo Originals, giveaways, being public, and email marketing. Discover the power of giveaways, email marketing, and consistency in content creation. Get insights on balancing productivity and personal life for business success.
30:01
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Quick takeaways
- Utilize giveaways to attract target audience and boost revenue through email signups.
- Transform internal tools into sellable products for public consumption under AppSumo Originals.
Deep dives
Giveaways as a Growth Strategy
One effective strategy discussed in the podcast is using giveaways to grow business revenue. The host shared a story about giving away a year's subscription to Dropbox, aiming to attract their target audience. By offering the giveaway for life and not having to pay upfront, they generated 250,000 email signups in 2011, leading to over $15 million in revenue. The key lessons emphasized during giveaways include looking outside one's industry for inspiration and constantly testing different giveaway approaches.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode