Noah Kagan Presents

These 5 Strategies Made Us $10m+ Each

33 snips
Mar 14, 2024
Learn how AppSumo achieved over $100 million by using strategies like prefluencers, AppSumo Originals, giveaways, being public, and email marketing. Discover the power of giveaways, email marketing, and consistency in content creation. Get insights on balancing productivity and personal life for business success.
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ANECDOTE

Giveaway Inspiration

  • Noah Kagan saw a giveaway on a women's website and applied the concept to AppSumo.
  • This giveaway generated over $15 million in revenue.
ADVICE

Giveaway Strategy

  • Look outside your industry for giveaway ideas and test them before investing heavily.
  • If a giveaway works, double down until it stops working, then adjust.
ADVICE

Create a Marketing Motion

  • Create a low-cost or free product to drive customers into your business ecosystem.
  • Consider what services you use internally that could be valuable to others.
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