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S1 E10 | Paradigm Shifts You Need to Become Truly Customer-Centric
The Circuit Breaker
The Essence of Brand Value
Brand value is not solely based on the product meeting expectations, but also on the confidence and knowledge gained through consumer experience. If a brand fails to deliver as expected, it loses its meaning and value to consumers. Focus groups, despite providing insights and verbatims, often result in groupthink and fail to truly understand how a product fits into people's lives or drives action.
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