Intentionality in Storytelling

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Being intentional in storytelling is crucial. Stories should not be told just for the sake of telling them, especially when using them to teach, lead, sell, or inspire. It is essential to have a clear purpose and message in mind when telling a story. The more intentional you are in crafting and delivering your story, the more impactful it will be in achieving your goals.

Master storyteller Mark Carpenter shares handy keys for telling great stories that enrich all your communication.

— YOU’LL LEARN —

1) Why stories are more effective than numbers

2) The science behind why our brains love stories

3) The three elements of a memorable story

Subscribe or visit AwesomeAtYourJob.com/ep948 for clickable versions of the links below.

— ABOUT MARK —

Mark Carpenter is a serial storyteller who is on a mission to bring more humanity into leadership and sales.

Mark has leveraged his storytelling ability over the years in marketing communication, public relations, corporate facilitation, and as a college professor. Today, Mark works as a consultant and speaker to teach others what he has learned along the way, and he shares his secrets to purposeful and effective leadership in his best-selling book, Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire.

When he’s not speaking, training, coaching, or creating new content, Mark is likely hiking or snowshoeing in the mountains near his home in Utah, playing the piano, bragging about his grandchildren, or writing children’s books.

• Book: Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire

• LinkedIn: Mark Carpenter

• Website: Master-Storytelling.com

— RESOURCES MENTIONED IN THE SHOW —

• Book: How to Listen: Discover the Hidden Key to Better Communication by Oscar Trimboli

• Book: The Hero's Journey: Joseph Campbell on His Life and Work (The Collected Works of Joseph Campbell) by Joseph Campbell

• Video: Dan Harmon Story Circle: 8 Proven Steps to Better Stories by StudioBinder

• Past episode: 560: How to Resolve Conflict and Boost Productivity through Deep Listening with Oscar Trimboli

• Past episode: 124: The Science Behind Trust and High-Performance with Paul Zak

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