How to Be Awesome at Your Job

948: The 3 Simple Steps to Compelling Stories with Mark Carpenter

Mar 28, 2024

Mark Carpenter, a serial storyteller, shares the science behind effective storytelling and the key elements of a compelling story. He discusses why stories are more powerful than numbers, the impact of emotions in storytelling, and the three steps to crafting memorable narratives. Learn how storytelling can enhance communication, leadership, and inspiration.

40:20

Episode guests

Mark Carpenter

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Quick takeaways

Stories are more effective than numbers in communication, triggering oxytocin release and building trust.

Authentic storytelling requires natural language, tailored to the audience, and intentional preparation for impactful communication.

Deep dives

Storytelling Enhances Credibility and Connection

Presenting data in the form of a story is found to be more credible and relatable to audiences compared to charts and graphs. Research shows that storytelling triggers oxytocin release in the brain, increasing trust. Conflict in a story triggers cortisol, enhancing attention, while resolutions lead to dopamine release, creating satisfaction.

Oxytocin effect on story telling

00:37

3 Elements of Storytelling - Relatable experience, conflict and resolution

01:07

Intentionality in Storytelling

00:33

Introduction

3min

The Power of Storytelling in Effective Communication

25min

Harnessing Emotions for Creative Storytelling

7min

Effective Storytelling: Being Intentional and Purposeful

2min

Utilizing Emotional Reactions and Gratitude for Compelling Stories

2min

Crafting Compelling Stories with Three Simple Steps

2min

Master storyteller Mark Carpenter shares handy keys for telling great stories that enrich all your communication.

— YOU’LL LEARN —

1) Why stories are more effective than numbers

2) The science behind why our brains love stories

3) The three elements of a memorable story

Subscribe or visit AwesomeAtYourJob.com/ep948 for clickable versions of the links below.

— ABOUT MARK —

Mark Carpenter is a serial storyteller who is on a mission to bring more humanity into leadership and sales.

Mark has leveraged his storytelling ability over the years in marketing communication, public relations, corporate facilitation, and as a college professor. Today, Mark works as a consultant and speaker to teach others what he has learned along the way, and he shares his secrets to purposeful and effective leadership in his best-selling book, Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire.

When he’s not speaking, training, coaching, or creating new content, Mark is likely hiking or snowshoeing in the mountains near his home in Utah, playing the piano, bragging about his grandchildren, or writing children’s books.

• Book: Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire

• LinkedIn: Mark Carpenter

• Website: Master-Storytelling.com

— RESOURCES MENTIONED IN THE SHOW —

• Book: How to Listen: Discover the Hidden Key to Better Communication by Oscar Trimboli

• Book: The Hero's Journey: Joseph Campbell on His Life and Work (The Collected Works of Joseph Campbell) by Joseph Campbell

• Video: Dan Harmon Story Circle: 8 Proven Steps to Better Stories by StudioBinder

• Past episode: 560: How to Resolve Conflict and Boost Productivity through Deep Listening with Oscar Trimboli

• Past episode: 124: The Science Behind Trust and High-Performance with Paul Zak

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