How to Be Awesome at Your Job 948: The 3 Simple Steps to Compelling Stories with Mark Carpenter
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Mar 28, 2024 Mark Carpenter, a serial storyteller, shares the science behind effective storytelling and the key elements of a compelling story. He discusses why stories are more powerful than numbers, the impact of emotions in storytelling, and the three steps to crafting memorable narratives. Learn how storytelling can enhance communication, leadership, and inspiration.
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Stories Build More Credibility Than Charts
- People remember and trust information more when it is delivered as a relatable story rather than charts or raw data.
- Stories make facts personally meaningful, increasing recall and perceived credibility.
The Brain Chemicals That Make Stories Sticky
- Hearing a well-told story triggers oxytocin, cortisol and dopamine in listeners' brains.
- Those chemicals boost trust, attention and satisfaction, explaining why stories stick and persuade.
Make Interviews Memorable With A Short Example
- Use brief personal examples in interviews or presentations instead of generic claims to stand out and be memorable.
- Lead with 'For example...' and tell a concise two- to three-minute story that illustrates your skill.