Successful innovation in AI requires moving beyond a mere competitive mindset. Companies need to avoid adopting AI simply to keep up with industry trends and competitors. Instead, they should focus on delivering meaningful value to their audience, which extends beyond existing customers. This perspective encourages genuine exploration of AI's potential, rather than falling into the tired narratives that dominate the conversation. Emphasizing the purpose of AI integration in products can lead to more impactful outcomes.
The Browser Company isn’t just building a browser, they’re building a formidable brand—and they’re doing it with AI.
I sat down with Nashilu Mouen-Makoua, the head of storytelling at The Browser Company, to talk about how they tell stories that capture the cultural zeitgeist and connect authentically with their users—and how she integrates AI into her process for both.
We get into:
- Nash’s storytelling philosophy, and why she believes focusing on people is the key to a strong brand
- How to she uses ChatGPT to do deep research into past cultural moments—and the songs, movies, and products that resonated most deeply in those contexts
- The brass tacks of how the creative team at The Browser Company comes up with great ideas—including how they structure internal meetings
- How Nash has integrated ChatGPT to help her polish her words
- What Nash thinks the gestalt of the current age is—and how The Browser Company is trying to reach “laptop people” in a fresh way
We also screen share through Nash’s conversation with ChatGPT as she conducted research for an exercise in how to position Arc, and use the LLM to simulate a typical Arc user and interview them live on the show to gather preliminary customer insights.
This is a must-watch for people who want to use AI to tell compelling stories about what they’re building in tech.
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To hear more from Dan Shipper:
Timestamps:
Introduction: 00:00:47
Nash’s philosophy around storytelling: 00:04:03
The Browser Company’s strategy to come up with creative ideas: 00:09:07
Why Nash thinks building brands people can relate to is important: 00:15:00
How to avoid the tired narrative around AI products: 00:18:47
The ways Nash has integrated ChatGPT into her workflow: 00:22:21
Why understanding social context is important to position your product: 00:33:35
How Nash uses ChatGPT to get a gut check on her writing: 00:41:10
What Nash thinks is the gestalt of the current age: 00:49:50
Nash and Dan use ChatGPT to simulate and interview a typical Arc user: 00:52:01
Links to resources mentioned in the episode:
