#145: Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road
Creator Science
Monetization Models for Newsletters and Use of Payback Period in Advertising
The speaker helps businesses grow their email list profitability and market to them over time to convert to paid products./nThe goal is to make back the money spent on ads within 30 days, especially for new smaller businesses or startups./nAdvertising for an editorial newsletter is preferred over just a lead magnet.
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