Duncan Hines, a former traveling salesman, noticed the lack of food safety in restaurants during the 1920s and decided to create a restaurant guidebook for travelers in the United States. This initiative stemmed from his personal experience of almost getting food poisoning. The guidebook eventually became popular and marked the evolution of trust in restaurant recommendations, leading to a significant change in the way people chose where to eat.
The reality of Duncan Hines and the magic of Betty Crocker.
Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 20 books and a long-time entrepreneur, freelancer and teacher.
You can find out more about Seth by reading his daily blog at seths.blog and about the podcast at akimbo.link.
To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button.
Hosted on Acast. See acast.com/privacy for more information.