Akimbo: A Podcast from Seth Godin cover image

Systems thinking (E)

Akimbo: A Podcast from Seth Godin

The Evolution of Trust in Food Safety and Restaurant Recommendations

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Duncan Hines, a former traveling salesman, noticed the lack of food safety in restaurants during the 1920s and decided to create a restaurant guidebook for travelers in the United States. This initiative stemmed from his personal experience of almost getting food poisoning. The guidebook eventually became popular and marked the evolution of trust in restaurant recommendations, leading to a significant change in the way people chose where to eat.

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