Akimbo: A Podcast from Seth Godin Systems thinking (E)
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Feb 14, 2024 Learn about the journey of Duncan Hines and the impact of systems on success. Explore systems thinking and its application in businesses. Understand the importance of synchronization and building slack. Discover insights on podcast formats and Seth Godin's unique approach.
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Duncan Hines and Restaurant Quality
- Duncan Hines, a traveling salesman, noticed the poor quality of restaurants while traveling in the 1920s.
- He created a restaurant guidebook, which became a success and led to licensing opportunities.
Systems Thinking and Duncan Hines
- Duncan Hines's success was largely due to the changing system of increased car travel.
- This created a demand for reliable restaurant recommendations.
Betty Crocker and System Change
- The fictional Betty Crocker's success was also a product of a changing system.
- Mass media, increased car travel, and working women all contributed to the demand for convenience foods like brownie mix.