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#19 Rory Sutherland: The Psychology of Advertising
The Knowledge Project with Shane Parrish
The Complicated Exam for London Cab Drivers
To drive a handsome cab in London, one has to pass a complicated exam and test/nMemorizing streets is not the sole purpose of passing the test/nThe commitment required to become a taxi driver is a safety measure for passengers/nSpending four years to obtain the driver's badge creates a sense of commitment and skin in the game
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