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The Next Big Idea cover image

GET IT DONE: How the Science of Motivation Can Help You Achieve Your Goals

The Next Big Idea

NOTE

Reward the Wrong Thing

Ayele fishbok's new book, get it done, is a history lesson on what happens when you reward the wrong thing. The implications of picking the right incentives in our own lives aren't quite as high stakes, but their critical none the less. If you want to achieve a goal, ayela says, then you need an incentive to get you there.

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