The Crazy Zone and Weight Loss

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In the weight loss market, innovative and unique ideas fall into a zone called the 'prolific zone'. These ideas may initially seem crazy to people, like putting butter in coffee for weight loss. Despite skepticism, if individuals try these ideas and experience positive results, they become passionately dedicated. Such unconventional approaches can gain significant traction and even reach mainstream media, exemplified by the success of the bulletproof coffee movement.

In online marketing, no one knows how to build a movement better than super entrepreneur Russell Brunson. You’ve probably heard me talk about his very popular software company ClickFunnels, but he’s also got a coaching company, a supplements company and he’s a best-selling author with a new book out called Expert Secrets (get your free copy at amyporterfield.com/secrets).

In this episode of the podcast, Russell shares some of the book’s juiciest concepts, including:

Why 1,000 true fans are all you need to build a movement through your business.
How to create a sweet spot in the market you serve and how to find new opportunities in it (because that’s where all the gold is).
The rules you must live by to play like a boss.

You’ll find an amazing amount of practical strategies; from identifying your ideal market niche and leading them to create new opportunities, all the way to understanding the REAL reasons why people buy your stuff and why charging what you’re worth actually shows you care more than anything else. Through it all, Russell is soooo good at breaking down the consumer psyche and giving you the confidence needed to build the business of your wildest dreams.

I loved this book so much and I know you will too—that’s why I’m giving it to you for free. All you have to pay for is the shipping and handling. So make sure you go to amyporterfield.com/secrets to get your copy now. This offer won’t last long so make sure you do it NOW.