Surge Pricing in Pubs and its Controversies

The largest pub chain in Britain, Stonegate Group, has introduced surge pricing to 800 of its pubs. On weekdays, beer prices remain the same, but on weekends and evenings, they increase by about 20 pence. This change has angered UK consumers who are already dealing with inflation and rising beer prices. The pub industry in the UK is struggling, with a 24% increase in the average pint cost since 2019. Despite the controversy, surge pricing has been successful in other industries. Scott argues that it makes sense for pubs, citing examples like time-based pricing for flights and movies. The UK takes pubs seriously, with certain real estate specifically zoned for them. Scott mentions a fancy pub called Lore of the Land, owned by Guy Ritchie, where they serve brunch and even slaughter a lamb. He also talks about the popularity of darts in the UK, with its own league and championships. Despite the darts league's success, Scott hasn't been but has discussed it with his friends.