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Why I Changed My Mind About Distribution (& you should too)
Distribution First
The Future of Content Marketing: Shift towards Distribution and Multi-Faceted Skills
In the future, content marketing will shift towards a distributed platform approach, where people who excel in distribution (email newsletters, social media, YouTube) will lead the way. This means moving away from solely focusing on on-site content and instead trying to pull people back in. Content marketers must be multifaceted and able to adapt their writing for different platforms, such as Twitter, LinkedIn, podcasts, and more.
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