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280 - Supercommunicators - Charles Duhigg

You Are Not So Smart

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Matching Principle in Effective Communication

The 'matching principle' in effective communication involves recognizing the type of conversation occurring and then aligning with the other party. This means matching emotions when someone is expressing them, switching to problem-solving when needed, and understanding when a conversation is about gossip, social status, agency, or identity expression. It is crucial not to offer advice when emotional support is needed and to respect the rules of each type of conversation.

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