38sec snip

How I Built This with Guy Raz cover image

BONUS: Brand Building Live at Cannes Lions

How I Built This with Guy Raz

NOTE

Authenticity in Influencer Marketing

Influencer marketing, based on authenticity, is seen as the future. The strategy, which involves getting experts or celebrities to learn about and genuinely believe in a brand before advocating for it, is not new but is now happening at scale and speed due to platforms.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode