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A Conversation about Structured Content for Content Authors
Discover Headless Tech
The Importance of Ownership in Content Strategy
Bringing in consultants and trainers can be helpful in coaching and training people. Consultants aim to teach and empower, rather than be indefinitely relied upon. It is necessary to have an owner in the organization who oversees the content architecture and model to ensure scalability, consistency, and reusability across different channels. Structured content involves breaking down content into smaller pieces for better organization and management.
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