Structured Content for Content Authors

This podcast episode is centered on the importance of structured content for content authors. The guest, Carrie Hayne, is the co-author of the book 'Designing Connected Content' and Head of Content Strategy Relations at San Diego. The episode highlights how structured content breaks down information into smaller, more manageable pieces that can be easily understood by both humans and computers. It emphasizes the need for a holistic and end-to-end framework for developing content across different channels, encouraging content authors to think beyond web pages and consider the potential of structured content in AI, personalization, and faster content delivery. The episode underlines the importance of focusing on the purpose and intent of content rather than its design and layout, and advocates for involving content authors in the entire process to ensure successful implementation and adoption. It also touches on the significance of content previews, localization, and the future vision of structured content becoming ubiquitous.