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#735 - Rory Sutherland - Hidden Psychology Of The World’s Best Advertising
Modern Wisdom
Solving Political Problems
To solve political problems, it is important to look at seemingly trivial and small aspects that can have a significant impact in a complex system, similar to the butterfly effect. This approach involves daring to be trivial and finding points of intervention in the system where the smallest change can have the biggest effect, known as the 'trim tab' concept. Examples of effective problem-solving include John Major's creation of a hotline to report road-blocking cones, which was initially ridiculed but effectively addressed a common annoyance for many people. This highlights the idea that solving big problems often involves tinkering with a lot of small things.
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