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The Secret Growth Strategies Behind Spotify's Top Podcasts | Steph Smith (#173)
Marketing Against The Grain
How to Market Against the Grain
The speaker highlights the usefulness of getting feedback from others and mentions using it for writing. They discuss the importance of capturing the essence of a product in an ad and suggest considering unconventional approaches, like using a podcast. They also mention the significance of choosing the right feature to focus on, rather than how it is presented. They mention their show, 'Barking Against the Grain,' and mention their intention to discuss counterintuitive topics.
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