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6 AI Growth Hacks Top Marketers Don't Want You To Know (#167)
Marketing Against The Grain
The Power of AI in Copywriting
David Algivy, who died in 1999, was known for his belief in the importance of headlines on websites. The narrator discusses using an AI assistant named Claude for copywriting and recounts their experience with uploading PDFs and requesting a white paper. The AI assistant is able to revise the white paper to include key points from a Gartner sales report, making it a valuable tool for field marketers in B2B companies.
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