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The Power of Stories and Point of View in Differention Strategies
Our personal stories and defining moments from our past shape our uniqueness and differentiate us from others; sharing these stories helps us connect with the right audience. Having a strong point of view in our industry is essential for differentiation, even if it means alienating some potential clients. Embracing polarizing beliefs or opinions in our industry helps attract the right people by repelling the wrong ones. By identifying and standing by our unique perspectives and beliefs, we can effectively differentiate ourselves and resonate with the right audience in our business.