Stand Out From Your Competition with a Differentiation Strategy: Live Coaching with Lauren Petrullo
Jun 10, 2021
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Lauren Petrullo, CEO of Mongoose Media, discusses how to differentiate your business and stand out from the competition. Topics include mindset, uniqueness and differentiation strategies, challenges of age and experience in social media, team dynamics, education, and the importance of communicating personal values and stories.
Having a clear point of view in your industry is vital to attract the right audience who resonate with your beliefs and values.
Connecting emotionally with your audience at every stage of their journey sets you apart in a crowded marketplace.
Developing a core message that reflects your values and the problem you solve for customers helps differentiate your business.
An engaging origin story that highlights why you started the business and the impact you want to make connects with your audience on a deeper level.
Deep dives
Helping businesses overcome product shortages and inflation
The episode discusses the challenges faced by consumer product goods and food and beverage industries due to a plastic bottle shortage and inflation. Popular American beverage brands experienced aluminum shortages, causing increased costs and shipping challenges. The speaker also mentions the impact of COVID on the hospitality industry and the need for businesses to adapt.
The significance of differentiation in a crowded market
The podcast highlights the importance of standing out in a noisy and crowded marketplace. It emphasizes the need for businesses to differentiate themselves effectively to attract and retain customers. The speaker shares insights on how to differentiate one's business and stand out from competitors.
Live coaching session with a digital marketing agency owner
The episode features a live coaching session with Lauren, the owner of Mongoose Media, a digital marketing agency. The focus is on helping Lauren differentiate her business and identify her unique strengths and expertise. The conversation delves into mindset, self-inventory, business inventory, target market, and storytelling.
Target market and expertise in the food and beverage, beauty, and hospitality industries
The podcast explores Lauren's target market, which includes individuals or small businesses in the food and beverage, beauty, and hospitality industries. Lauren highlights her expertise in moving inventory, given the time sensitivity in these industries. Challenges related to product shortages, inflation, and the impact of COVID on the bottom line are also discussed.
Importance of Point of View
Having a clear point of view in your industry is vital, even if it alienates some potential clients. By expressing a unique perspective and taking a stance on certain topics, you can attract the right audience who resonate with your beliefs and values.
Connecting Emotionally with Your Audience
To stand out, it is essential to connect emotionally with your audience at every stage of their journey. Understand their urgent, in-your-face problems and create content, testimonials, and case studies that address those pain points. Making it easier for them to make decisions, trust your brand, and engage with your business will set you apart.
Crafting a Core Message and Origin Story
Differentiate your business further by developing a core message that reflects your point of view, values, and the problem you solve for your customers. Combine this with your unique voice and an engaging origin story that highlights why you started the business and the impact you want to make. This will connect with your audience on a deeper level and set you apart in the market.
Reaching your ideal clients can be simple (I promise!) - you just need a differentiation strategy! In today’s episode, I am coaching Facebook ninja and CEO of Mongoose Media, Lauren Petrullo on my 5-step process to differentiating her business and how you can stand out from the competition to reach more of your ideal clients and increase your impact (and income!)
This episode is for you if you want to learn:
The 5 MOST IMPORTANT ingredients to help your business stand out in a crowded marketplace!
A simple tweak you can make in your business to attract more of your ideal clients
The ONE thing you need to cultivate to find true success in your business (and life!)
How you could be holding yourself back from making a bigger impact in your industry (and how to avoid this)
Target market vs. a niche market (how to know the difference and why it matters!)
