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Back To Community: Elevating Business Success

Stand Out From Your Competition with a Differentiation Strategy: Live Coaching with Lauren Petrullo

Jun 10, 2021
Lauren Petrullo, CEO of Mongoose Media, discusses how to differentiate your business and stand out from the competition. Topics include mindset, uniqueness and differentiation strategies, challenges of age and experience in social media, team dynamics, education, and the importance of communicating personal values and stories.
01:33:22

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Having a clear point of view in your industry is vital to attract the right audience who resonate with your beliefs and values.
  • Connecting emotionally with your audience at every stage of their journey sets you apart in a crowded marketplace.

Deep dives

Helping businesses overcome product shortages and inflation

The episode discusses the challenges faced by consumer product goods and food and beverage industries due to a plastic bottle shortage and inflation. Popular American beverage brands experienced aluminum shortages, causing increased costs and shipping challenges. The speaker also mentions the impact of COVID on the hospitality industry and the need for businesses to adapt.

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