
Stand Out From Your Competition with a Differentiation Strategy: Live Coaching with Lauren Petrullo
Back To Community: Elevating Business Success
Understanding and Communicating Values and Personal Story
The hosts stress the importance of identifying and using personal values to create compelling hooks for selling products. They discuss the significance of knowing and sharing your life trajectory and challenges to connect with customers. The chapter emphasizes the use of stories and defining moments in differentiation strategies for businesses.
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