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Hunter Hammonds - Positioning pt. 2: How to scale to $1M+
Dive Club 🤿
Value in Design Complexity and Human Touch
Designing services at a low cost is a race to the bottom, leading to competition based on price and vulnerability to AI-driven overseas talent. By focusing on solving complex problems, enhancing conversion funnels, or aiding in larger business branding, the value of design increases as complexity rises, evoking emotions and actions. Human creativity in design, which involves creating emotional connections and understanding habit loops, sets it apart from AI-generated designs. As simple design tasks shift to AI, there will be a growing premium on intricate and human-centric design work.
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