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Is Music Marketing With TikTok Still Viable
The New Music Business with Ari Herstand
The importance of authentic influence and strategic spending on social media
Identifying trends and sparking interest can be a worthwhile investment for influencer spending. However, it is crucial to ensure authenticity and a creative direction to avoid appearing artificial on platforms like TikTok where trends are easily replicated. Without an existing spark, spending on influencers may not yield genuine results and could be a wasteful strategy.
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