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S7 E3: BarkBox’s $25 Million Success Story, with Ro Co-Founder Rob Schutz
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Scaling Marketing Efforts and Learning From Mistakes
The company transitioned from wholesale relationships to widespread presence through diversifying marketing channels like TV and out-of-home advertising, scaling 10K tests, and learning the importance of investing in education for new channels like TV rather than tip-toeing in with small budgets.
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