cold email crash course: sending 1.5M emails per month
In the Pit with Cody Schneider | Marketing | Growth | Startups
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Leverage Economies of Scale for Email Marketing
Utilizing educational panels from companies like Google and Microsoft allows organizations to create a multitude of email inboxes without incurring monthly costs. By setting up these panels, one can manage thousands of domains and inboxes, thus enhancing email marketing efforts. While this approach carries risks, such as potential panel shutdowns and limitations on IP reputation, it offers significant benefits, especially for targeting smaller businesses or less stringent email recipients. By maintaining a low daily sending rate per inbox, one can effectively juggle high volume outreach while minimizing the risk of deliverability issues, ultimately enabling cost-effective large-scale email campaigns.
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