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How to sell your ideas and rise within your company | Casey Winters, Eventbrite
Lenny's Podcast: Product | Growth | Career
Protecting Your Growth Gains When Scaling a Startup
When scaling a startup, it is important to recognize that the strategies that drive early-stage growth may not be effective at scale. At scale, there is a risk of losing what has been built if efforts are solely focused on adding more growth on top. It is crucial to educate executives and managers on the need to protect and sustain what has already been achieved. This can be achieved by highlighting the potential consequences of not taking action. For example, at Pinterest, a fast-growing startup, the company experienced a period of slowed growth due to market changes and an algorithm change that impacted growth. This helped the company to understand the importance of protecting gains and not taking growth for granted. As a startup reaches scale and becomes valuable, it becomes increasingly important to protect and preserve the gains made, as erosion of these gains can hinder future growth. Continual iteration and improvement are necessary to keep up with user expectations and the evolving competitive landscape. Failing to do so can result in falling out of product market fit, which is a dangerous position that takes time and effort to recover from. Therefore, it is crucial for teams to prioritize ongoing improvement and avoid complacency in order to sustain success.
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