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Alexandra Zatarain (Eight Sleep) - Getting to Product-Market Fit
Entrepreneurial Thought Leaders (ETL)
Targeting Extreme Users vs Mainstream Users for Product Development
Focusing on extreme users, who have a deep affection for the product and view it as essential to solving significant problems, can yield greater success in product development. These users become passionate advocates for the product, creating a loyal community that can provide a solid foundation for growth. While there may be concerns about quickly exhausting this niche market, the process of nurturing this group can take time, ultimately paving the way for further expansion once a loyal base is established.
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