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Making a Mark: Visual Identity with Tom Geismar
99% Invisible
Value in Authentic Representation
Balancing appropriateness and abstraction in branding is essential; institutions do not need to be merely empty vessels. Utilizing real, relevant representations simplifies understanding for the audience. Successful abstract branding, as demonstrated by Chase Bank, relies on significant exposure; without it, such approaches may lead to confusion rather than clarity.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode