Tom Geismar, a driving force in design and graphic identity, discusses the creation of iconic logos like Chase Bank. The podcast explores logo options, client guidance, and the evolution of visual identities. It also previews a new show called 'Love' and delves into app icons and visual identity's impact on brand recognition.
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Quick takeaways
The Chase Bank logo, designed by Tom Geismar, brought a bold and modern representation of the bank's merger in 1961 and emphasized the significance of creating a distinctive logo that works effectively in various sizes and materials.
Brave's approach to ad blocking and user privacy allows brands to drive traffic, sales, and product awareness without violating user privacy, giving users control over when and where they see ads and ensuring high engagement with the chosen ads.
Deep dives
The Importance of Proteins for Hair Health
Hair is 90% protein and the depletion of these essential proteins due to factors like color and styling can have negative effects on hair. Nexus uses proteomics to identify the proteins that can improve hair appearance and texture. Their Carafik shampoo and conditioner are designed to cleanse and replenish hair fibers from within. Additionally, their Unbreakable Caroline product builds a fortifying barrier to reduce breakage, particularly for those with thin, fine hair.
Brave Offers Privacy and Performance in Online Advertising
Ad blocking is on the rise, making it more challenging for brands to reach their target audience. While many brands resort to online tracking to increase reach, Brave takes a different approach. Brave users have control over when and where they see ads, giving them privacy and ensuring high engagement with the ads they choose to view. This allows brands to drive traffic, sales, and product awareness without violating user privacy.
The Significance of Logo Design for Brand Recognition
Logo designer Tom Gysmar discusses the importance of logo design and shares insights into the creation of iconic logos. He explains how the abstract blue octagon logo he designed for Chase Bank in 1961 brought a bold and modern representation of the bank's merger. Gysmar emphasizes that people react to a logo based on the institution it represents, underscoring the significance of creating a design that is appropriate, distinctive, and works effectively in various sizes and materials.
The Chase logo was introduced in 1961, when the Chase National Bank and the Bank of the Manhattan Company merged to form the Chase Manhattan Bank. At the time, few American corporations used abstract symbols for their identification. Seen as radical in that context, the Chase symbol has survived a number of subsequent mergers and has become one of the world’s most recognizable trademarks. Its graphic designer, Tom Geismar, has been a driving force in the field of design and graphic identity for over 60 years. The influence of the firm he co-founded can be felt in logos you see every day.