Conversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)
On the Record by Leadpages
Message Matching and Tailoring Landing Pages
When writing copy for landing pages, it's important to consider the audience and match their expectations. By making small modifications to the core page, such as changing the hero section and offer, you can create multiple landing pages that maintain consistency. Message matching is crucial to ensure that visitors see what they expect and feel that they're in the right place. By narrowing down your target audience, you can better tailor your content and create engaging pages.
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