Brand and Product Interconnection

Emphasizing solely on the brand might make the product indistinguishable, while being product-centric may alienate non-technical audiences. The key lies in intertwining both aspects in a seamless manner. One approach is exemplified by personalizing the brand, like personifying it internally as Maeve, ensuring all actions align with her essence. Success in reaching MarTech buyers today demands a close collaboration between marketing leaders, product marketing, demand generation, creative and brand, and content teams to create a harmonious blend of brand and product messaging.