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#19 Rory Sutherland: The Psychology of Advertising
The Knowledge Project with Shane Parrish
The Heathrow Effect and Herding Behavior in Business
Herding behavior in business can often lead to suboptimal decisions./nThe 'Heath Row Effect' causes people to default to familiar options in order to avoid blame if something goes wrong./nCreative and unconventional choices may be better in the long run, but carry a greater risk of blame if something goes wrong.
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