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How To Get Buy-In For L&D | The L&D Drop-In | #72
L&D Disrupt
Marketing Must Solve Problems, Not Just Promote
Effective marketing transcends mere promotion of existing products; it requires a focus on identifying and solving problems that customers face. Setting realistic expectations through marketing not only enhances perception but also strengthens the connection between what is marketed and the actual value delivered. Marketing should encompass a broader strategy that includes understanding customer needs and expectations, rather than just superficial advertising. To maximize the impact of learning and development (L&D), it is essential to approach marketing with a mindset geared towards creating meaningful and beneficial learning experiences, instead of merely enhancing the image of a product or service.
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