
4 Ways to Win with AdTech Marketing
Open Market
Owning a Category through Differentiated Storytelling
To own a category, a company needs to play in a new or less competitive market, be a great storyteller, and have a strong market presence. Differentiated storytelling is essential to create a unique story, but it must also be consistently shared to establish category ownership. Companies should focus on emphasizing what they do uniquely compared to others and strive to be known for one specific attribute.
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