Open Market
4 Ways to Win with AdTech Marketing
Jul 3, 2024
Co-hosts delve into the four winning strategies of adtech marketing: differentiated story, original data, thought leadership, and being present and personable. They emphasize the importance of standing out, utilizing unique insights, and establishing thought leadership to grow your business.
31:32
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Quick takeaways
- Having a differentiated story is crucial for creating a strong brand presence and standing out in the market.
- Sharing original data and insights can help establish authority and attract attention in the industry.
Deep dives
Differentiated Story and Narrative in Marketing
Having a differentiated story or owning a unique narrative in marketing is foundational. It sets the stage for creating a strong brand presence and attracting attention in the market. Whether it's by owning a category like Scope 3 or offering a specific twist in a crowded space, having a compelling narrative is key to stand out.
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