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601. Multitasking Doesn’t Work. So Why Do We Keep Trying?

Freakonomics Radio

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More Tools, More Demand: The Paradox of Communication Platforms

The existence of communication platforms like Slack has not necessarily led to increased productivity; rather, it has created an environment of 'induced demand'. Historically, productivity was achieved without such tools, as evidenced by significant accomplishments achieved through deep focus. The introduction of communication tools may lead to an overabundance of communication, resulting in more demand without corresponding efficiency. Therefore, while these platforms can offer benefits, they may also increase distractions and overwhelm workers, suggesting that simply expanding communication capacity does not equate to increased productivity.

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