Offer Financing to Gain Commitment

Offering financing on every customer interaction enhances commitment to the product or service, even if only a fraction of customers choose to finance their purchase. While some customers may ultimately pay using credit cards, presenting financing options can lead to increased sales conversions. It is critical to recognize that securing a commitment from the customer is the primary goal, regardless of their final payment method. For high-ticket items, particularly those priced at $5,000 or more, a financing option should be presented to aim for a financing engagement rate of 50% to 60%, especially in situations of lower conversion rates.