Trust and Credibility are Content Creator's Currency

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Credibility and trust are invaluable assets for content creators, essential for building relationships with their audience and gaining the trust of companies. Even if critical in the past, companies like Google are willing to work with creators who have established credibility and a loyal audience. Content creators prioritize trust and credibility over monetary gains, often turning down sponsorships for products they don't believe in. Upholding trust and credibility is the cornerstone of success for content creators.

Episode 9: How do you maintain trust and authenticity while exploring the world of AI content creation? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) are joined by AI enthusiast Roberto Nickson (https://x.com/rpnickson), a product designer and iOS app developer turned AI content creator.

In this episode, they delve into the importance of humanizing the faces behind big tech companies, explore the future of AI-generated music, and discuss the balance creators must maintain between financial opportunities and credibility. The discussion also touches on the potential of reels overtaking TikTok and the exciting prospects of Meta's advancements in AI.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

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Show Notes:

(00:00) Social media, music, and AI influence creators.
(03:41) Roberto working on PicLab app top photo editor.
(08:51) Small niche tools gain traction over big incumbents.
(10:16) Difficulty adapting to new search models expected.
(13:59) Using Suno for creating perfect video music.
(16:03) Kid develops groundbreaking technology, shares on Discord.
(20:55) AI music sentiment positive as musicians engage.
(23:18) AI creates, but human touch adds value.
(27:58) New technology raises ethical, regulatory questions.
(30:21) Content creation ethics: Audience or sponsor focus?
(32:55) Canceled deal due to discomfort.
(37:59) Matt not realizing AI was controversial.
(38:56) Navigating controversy surrounding AI and addressing fears.
(43:57) Potential TikTok acquisition in the US uncertain.
(45:41) Positive outlook on Meta's open sourcing strategy.
(50:31) Building relationship with Meta through hard work.
(52:18) Social media platforms prioritize creator engagement over revenue.
(55:46) Revamped Siri to power Apple devices ecosystem.
(58:25) People excited about tech, humanize big companies.

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Mentions:

MidJourney: https://www.midjourney.com/
Suno: https://suno.com/
PicLab: https://apps.apple.com/us/app/photo-editor/id597851882
Magnific: https://magnific.ai/

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Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

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Check Out Nathan's Stuff:

Newsletter: https://news.lore.com/
Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano