Join Roberto Nickson, an AI enthusiast and product designer known for his viral work, as he explores the intersection of AI and content creation. He discusses the importance of maintaining trust and authenticity in a rapidly changing landscape. The conversation dives into the evolution of AI-generated music, the balance between creativity and monetization, and the emerging trends like reels potentially overtaking TikTok. Roberto's insights shed light on the ethical considerations and human touch essential in AI artistry.
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PicLab Success
Roberto Nickson's app, PicLab, was the most downloaded photo editor in the US in 2015-2016.
He transitioned from product development to AI content creation after exiting his app business.
insights INSIGHT
Niche vs. Incumbent
Smaller AI tools can gain traction by building communities and niching down.
Larger incumbents like Google and Microsoft might dominate the general market.
question_answer ANECDOTE
AI Tool Overload
Roberto Nickson uses around 15 AI tools in his workflow, including Midjourney, Magnific, and Runway.
He believes Adobe products may eventually integrate these functionalities.
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Episode 9: How do you maintain trust and authenticity while exploring the world of AI content creation? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) are joined by AI enthusiast Roberto Nickson (https://x.com/rpnickson), a product designer and iOS app developer turned AI content creator.
In this episode, they delve into the importance of humanizing the faces behind big tech companies, explore the future of AI-generated music, and discuss the balance creators must maintain between financial opportunities and credibility. The discussion also touches on the potential of reels overtaking TikTok and the exciting prospects of Meta's advancements in AI.
Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd
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Show Notes:
(00:00) Social media, music, and AI influence creators.
(03:41) Roberto working on PicLab app top photo editor.
(08:51) Small niche tools gain traction over big incumbents.
(10:16) Difficulty adapting to new search models expected.
(13:59) Using Suno for creating perfect video music.
(16:03) Kid develops groundbreaking technology, shares on Discord.
(20:55) AI music sentiment positive as musicians engage.
(23:18) AI creates, but human touch adds value.
(27:58) New technology raises ethical, regulatory questions.
(30:21) Content creation ethics: Audience or sponsor focus?
(32:55) Canceled deal due to discomfort.
(37:59) Matt not realizing AI was controversial.
(38:56) Navigating controversy surrounding AI and addressing fears.
(43:57) Potential TikTok acquisition in the US uncertain.
(45:41) Positive outlook on Meta's open sourcing strategy.
(50:31) Building relationship with Meta through hard work.
(52:18) Social media platforms prioritize creator engagement over revenue.
(55:46) Revamped Siri to power Apple devices ecosystem.
(58:25) People excited about tech, humanize big companies.
The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
The Next Wave - AI and The Future of Technology