Engaging Influencers vs. Curators

Influencers are increasingly acting as curators by selling their signature style, which means people buy items based on the influencer's personal curation. Brands are now forced to cater to these micro-niches, leading to a portfolio approach. This concept of curation and knowledge extends beyond fashion and apparel to sectors like food, recipes, books, and plants, where commodities are no longer just commodities but a way for individuals to signal their knowledge, taste, and status.