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Willpower, Tenacity, and the Role of the AMCC in Motivation
Motivation is the verb function that moves us from apathy to tenacity and willpower./nThe anterior mid-singulate cortex (AMCC) is a crucial brain structure that receives inputs from various areas and plays a role in our response to challenges./nStimulating the AMCC can elicit a feeling of impending challenge and boost one's tenacity and willpower./nSuccessful dieting or resisting temptation can lead to an increase in size and activity of the AMCC.