The Graham Cochrane Show cover image

The secrets to building a thriving small business w/ Donald Miller

The Graham Cochrane Show

NOTE

Overhauling Your Guiding Principles and Establishing Three Economic Objectives

In chapter one, we learn that overhauling your guiding principles is essential. The first step is to revamp your mission statement, which should include three economic objectives. This is because the human brain struggles to prioritize more than three things. By setting goals to double your revenue from your top three selling products or services, you can create a solid business plan. This includes implementing strategies such as lead generation, landing pages, and speaking engagements. So, if you want to make more money, focus on these three objectives!

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