Vince Nero (Director of Content Marketing at Buzzstream) joins Jack on this week’s episode to discuss why digital PR is the future of link building.
00:00:04 - Intro
00:00:56 - Sponsor: SEO Testing
00:03:47 - Sponsor: Search ‘n’ Stuff
00:06:16 - Welcome to the show, Vince Nero
00:08:15 - The shift towards digital PR in link building
00:11:47 - The benefits of digital PR
00:12:50 - How digital PR relates to AI Overviews
00:13:33 - What we can learn from the Google API leak
00:16:45 - Why digital PR is called ‘earned media’
00:20:38 - Using Ahrefs to find your competitors’ best links
00:22:54 - The price of a quality links in 2024
00:25:22 - The links that money can’t buy (in theory)
00:26:20 - Journalists are underpaid and overworked
00:28:30 - How to stand out against AI-generated content
00:31:10 - Align your content to your audience
00:31:50 - Google is looking for fresh, new content
00:35:45 - Freshness can help get your content featured in AI Overviews
00:36:35 - Vince’s blueprint for success (patent pending)
00:39:35 - Make the journalists job as easy as possible
00:41:29 - Is your pitch enough to write an article?
00:44:40 - The click-through rate of big publications vs niche publications
00:45:35 - How to build positive relationships with publications
00:46:34 - The crossover of traditional PR and digital PR
00:48:30 - Proving yourself as an expert
00:50:00 - There’s a publication or forum or subreddit for every niche
00:51:40 - Focus on the metrics that matter
00:51:51 - Find your tribe (Seth Godin’s advice)
00:54:48 - Find the balance between thinking outside the box and find your audience
00:58:12 - Digital PR for SEO vs brand growth
01:01:02 - Are unlinked mentions still valuable?
01:04:30 - Your site design can affect if people link to you!
01:06:26 - The big sites are overtaken by bad layouts and ads
01:08:15 - Where to follow Vince and Buzzstream
01:09:25 - Outro - I’ve hosted more episodes than Mark!
01:10:41 - Next week guest announcement
