Validating Ideas: Using Google Ads and Landing Pages

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Spending time validating an idea is crucial before working on it
Using Google keywords and ads can be an effective way to validate a product
Creating a landing page and collecting email addresses can gauge interest
Monitoring click-through rates and user engagement can determine viability
Many startups overlook the importance of a landing page technique
Auto suggest on Google can impact search results

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Today’s show:

Zach Coelius joins Jason to discuss the phases of early-stage startups (2:01), break down the state of VC (13:17), answer live questions from the audience (22:36), and much more!

Time stamps:

(0:00) Zach Coelius joins Jason

(2:01) The three phases of early-stage startups

(10:00) Fount - Get $500 off an executive health coach at https://fount.bio/twist

(11:31) Advantages that Builder/Founder startups possess

(13:17) The state of VC: The LP and GP relationship, post-ZIRP, and startup soft landings

(21:10) Coda - Get a $1,000 startup credit at https://coda.io/twist

(22:36) Question: How do you describe PMF in the simplest terms possible

(29:20) Question: How hard is it for first-time founders to raise pre-seed?

(39:46) Miro - Sign up for a free account at https://miro.com/startups

(41:11) Question: I will be in the Bay Area for two weeks… any advice on how to efficiently meet VCs to pitch my startup?

(45:56) Question: What are attributes of companies that are getting funded today? More stable and breakeven? Different industries? What is working today?

(54:49) Breaking news: Caroline Ellison, CEO of Alameda Research testifies for first time today in SBF’s trial

(1:01:49) Cruise robotaxi fleet deployed in San Francisco

Follow Zach: https://twitter.com/zachcoelius

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Great recent interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland, PrayingForExits, Jenny Lefcourt

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