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Erika Ayers Badan on Digital Innovation

Masters in Business

NOTE

Media: The Evolving Landscape

The traditional concept of media being definitive and having a clear beginning and ending is transitioning. The current media environment is amorphous, living on various feeds and moving rapidly. This change is evident in how different people can have contrasting experiences viewing the same content due to personalized algorithm-generated feeds. The modern media landscape has intensified the existence of bubbles, creating a world where individuals have diverse perceptions and responses to shared content.

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