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Masters in Business
Erika Ayers Badan on Digital Innovation
Jun 13, 2024
Erika Ayers Badan, CEO of Food52, discusses her career journey from legal and marketing backgrounds to CEO roles. She shares insights on leadership challenges, building businesses, and parallels between cryptocurrency and stock development. The conversation delves into Barstool's transformation, high-pressure environment, embracing failure, and the impact of digital innovation on media consumption.
01:21:56
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Quick takeaways
- Diversifying content and revenue streams improved Barstool Sports' growth.
- Collaboration with Penn National Gaming led to significant valuation but raised operational challenges.
Deep dives
Challenges of Transitioning into Barstool and Transforming It Into a Business
Barstool's history of being a raucous, rapidly growing entity presented challenges as the new CEO worked on disciplining and structuring the organization. The focus was on diversifying content, productivity, and revenue streams. Reshaping the app from being 'janky' to a functional platform was a priority, along with leveraging various media platforms like YouTube and Twitter to enhance audience engagement and growth.
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